The power of visual storytelling : how to use visuals, videos, and social media to market your brand / Ekaterina Walter, Jessica Gioglio.
Material type:
TextPublication details: New York : McGraw-Hill, [2014]Edition: 1st editionDescription: x, 221 pages : color illustrations ; 23 cmISBN: 9780071823937 (pbk.); 007182393X (pbk.)Subject(s): Viral marketing | Internet marketingDDC classification: 659.14/4 LOC classification: HF5415.1265 | .W35 2014
Contents:
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.1265 .W35 2014 c.1 (Browse shelf (Opens below)) | 1 | Available | 00017544 |
Includes bibliographical references (pages 201-211) and index.
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
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