Asia Pacific University Library catalogue


FACTORS INFLUENCING ONLINE IMPULSE BUYING BEHAVIOUR AMONGST GENERATION Y IN KLANG VALLEY, MALAYSIA / LIEW JUN HAO.

By: LIEW JUN HAO (TP039117)Contributor(s): Mr. Tee Poh Kiong [Supervisor]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: 114 pages : illustrations ; 30 cmSubject(s): Generation Y -- Consumer behavior | Electronic commerceLOC classification: PG-23-0136Dissertation note: A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1810KMGT).
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Reference Collection 		Undergraduate Theses PG-23-0136 (Browse shelf (Opens below)) 1 Not for loan (Restricted access) 00017767

A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1810KMGT).

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