A STUDY ON THE CUSTOMER OBSERVATION REGARDING ONLINE BANKING TOWARDS UNIVERSITY STUDENTS IN MALAYSIA / ANGEL VANESSA MWALA.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: 146 pages : illustrations ; 30 cmSubject(s): Banks and banking -- Malaysia | Internet bankingLOC classification: PG-24-0135Dissertation note: A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.Sc (Hons) in Banking and Finance with specialism in Investment and Risk Management (UC3F1810BAF(IRM)). Summary: This study will assist the millions of individuals who use e-banking throughout not only Malaysia but the world. It is significant for them to understand different determinate of e-banking and what factors contribute to the execution of a successful online banking system that makes consumers feel protected and satisfied. Online banking is used globally and has made revolutionary changes for not only banking but for businesses as well. Malaysia is a country that is growing rapidly through e-banking however, there are not many studies that explore the acuity of e-banking regarding university students in the country as compared to other countries. Hence, this study aims to be an involvement and contribute towards customers as well as businesses in Malaysia.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Reference Collection | Undergraduate Theses | PG-24-0135 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | 00017797 |
A project submitted in partial fulfillment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.Sc (Hons) in Banking and Finance with specialism in Investment and Risk Management (UC3F1810BAF(IRM)).
This study will assist the millions of individuals who use e-banking throughout not only Malaysia but the world. It is significant for them to understand different determinate of e-banking and what factors contribute to the execution of a successful online banking system that makes consumers feel protected and satisfied. Online banking is used globally and has made revolutionary changes for not only banking but for businesses as well. Malaysia is a country that is growing rapidly through e-banking however, there are not many studies that explore the acuity of e-banking regarding university students in the country as compared to other countries. Hence, this study aims to be an involvement and contribute towards customers as well as businesses in Malaysia.
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