Asia Pacific University Library catalogue


THE STUDY ON CELEBRITY ENDORSEMENT ON CONSUMER PURCHASING INTENTIONS FOR COSMETIC PRODUCTS AMONG YOUNGSTERS / BUTHAINA NASSER ALI AL FARAI.

By: BUTHAINA NASSER ALI AL FARAI (TP031666)Contributor(s): Ms. Haslina Hashim [Supervisor]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2017Description: 55 p. : ill. ; 30 cmSubject(s): Consumer satisfaction | Internet marketing | Young consumers -- Attitudes -- MalaysiaLOC classification: PG-23-0095Online resources: Available in APres - Requires login to view full text. Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1610KMGT).
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Reference Reference APU Library
Reference Collection 		Undergraduate Theses PG-23-0095 (Browse shelf (Opens below)) 1 Not for loan (Restricted access) Available in APres 00037346

Available in APres.

A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1610KMGT).

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