No size fits all : from mass marketing to mass handselling / by Tom Hayes and Michael S. Malone.
Material type: TextPublication details: New York : Portfolio, c2009Description: viii, 274 p. ; 24 cmISBN: 9781591842675 (hbk.)Subject(s): Telemarketing | Business networks | Consumer behaviorDDC classification: 658.872 LOC classification: HF5415.1265 | .H39 2009Online resources: Contributor biographical information | Publisher descriptionItem type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
General Circulation | APU Library Open Shelf | Book | HF5415.1265 .H39 2009 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00027937 | |
General Circulation | APU Library Open Shelf | Book | HF5415.1265 .H39 2009 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027938 | |
General Circulation | APU Library Open Shelf | Book | HF5415.1265 .H39 2009 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00029054 |
Includes index.
Rise of new social nodes : the more connected we get, the more divided we become -- Collective effervescence : the wealth of nodes -- The permanent cascade : why networks are inherently volatile -- The asymptote curve : the culture of abundance -- Mashed up mindset : why categories can no longer hold things -- Abundance costs : the high price of power -- The pink cattalaxy : the network collective -- The selfish meme : from mass media to mass connections -- Marketing is membership : handselling to a fragmented world -- New systems of trust : adding context to commerce -- The question of order : strategy for a fragmented world -- The hunger to belong : returning to our ancient roots.
There are no comments on this title.