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Fundamentals of marketing / Paul Baines, Sophie Whitehouse, Paolo Antonetti, Sara Rosengren.

By: Baines, Paul, 1973- [author.]Contributor(s): Whitehouse, Sophie [author.] | Rosengren, Sara [author.] | Antonetti, Paolo [author.]Material type: Text

TextEdition: Second editionDescription: xxvii, 375 pages ; Color illustrations ; 25 cmISBN: 9780198829256 (paperback)Subject(s): MarketingLOC classification: HF5415 | .B264 2021

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Circulation	APU Library Open Shelf	Book	HF5415 .B264 2021 c.1 (Browse shelf (Opens below))	1	Available		00018994

Includes bibliographical references and index.

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Fundamentals of marketing / Paul Baines, Sophie Whitehouse, Paolo Antonetti, Sara Rosengren.