Asia Pacific University Library catalogue


Future savvy : identifying trends to make better decisions, manage uncertainty, and profit from change / Adam Gordon.

By: Gordon, Adam, 1964-Material type: TextTextPublication details: New York : Amacom American Management Association, c2009Description: x, 294 p. : ill. ; 24 cmISBN: 9780814409121 (hbk.); 0814409121 (hbk.)Subject(s): Business forecasting | Strategic planning | Industrial managementDDC classification: 658.4012 LOC classification: HD30.27 | .G67 2009Online resources: Table of contents only
Contents:
Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HD30.27 .G67 2009 c.1 (Browse shelf (Opens below)) 1 Available (No use restrictions) 00004451
General Circulation General Circulation APU Library
Open Shelf 		Book HD30.27 .G67 2009 c.2 (Browse shelf (Opens below)) 2 Available (No use restrictions) 00026196

Includes bibliographical references and index.

Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.

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