The management of technology and innovation : a strategic approach / Margaret A. White, Garry D. Bruton.
Material type:
TextPublication details: Mason, OH : Thomson/South-Western, c2007Edition: Student edDescription: xxiii, 404 p. : ill. ; 24 cmISBN: 0324144970 (pbk.); 9780324144970 (pbk.)Subject(s): Technological innovations -- Management | New products -- Management | High technology industries -- ManagementDDC classification: 658.514 LOC classification: HD45 | .W45 2007 Online resources: Publisher description | Table of contents only | Contributor biographical information
Contents:
Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Staff Circulation
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APU Library Open Shelf | Book | HD45 .W45 2007 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00029803 | |
General Circulation
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APU Library Open Shelf | Book | HD45 .W45 2007 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00027331 | |
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General Circulation
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APU Library Open Shelf | Book | HD45 .W45 2007 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00027332 | |
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General Circulation
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APU Library Open Shelf | Book | HD45 .W45 2007 c.4 (Browse shelf (Opens below)) | 4 | Available (No use restrictions) | 00010301 |
Includes bibliographical references and index.
Laying the foundation: Nokia, riding the waves of innovation -- Innovation, internal strategy: Corning, successful internal innovation -- Obtaining technology, external strategy: DuPont, recognizing its strategic needs -- Building strategic MTI success: Microsoft, a pattern of success.
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