Asia Pacific University Library catalogue


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1.
Marketing strategy / Paul Fifield.

by Fifield, Paul | Chartered Institute of Marketing.

Series: The Chartered Institute of Marketing/Butterworth-Heinemann marketing seriesEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, c1998Online access: Table of contents | Publisher description Availability: Items available for loan: APU LibraryCall number: HF5415 .F54 1998 c.1 (4).

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2.
Marketing strategy : the difference between marketing and markets / Paul Fifield.

by Fifield, Paul.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Elsevier/Butterworth-Heinemann, c2007Online access: Table of contents Availability: Items available for loan: APU LibraryCall number: HF5415 .F54 2007 c.1 (2).

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3.
Marketing strategy masterclass : the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy / Paul Fifield.

by Fifield, Paul.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : Elsevier Butterworth-Heinemann, c2008Availability: Items available for loan: APU LibraryCall number: HF5415 .F54 2008 c.1 (1).

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