Services marketing : a strategic approach / Karen P. Gonçalves.
Material type:
TextPublication details: Upper Saddle River, NJ : Prentice Hall, 1998Description: xiii, 225 p. : ill. ; 24 cmISBN: 0139548920 (pbk.); 9780139548925 (pbk.)Subject(s): Service industries -- United States -- Marketing | Service industries -- United States -- Marketing -- Case studiesDDC classification: 658.802 LOC classification: HD9981.5 | .G66 1998
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HD9981.5 .G66 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00011873 | |
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General Circulation
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APU Library Open Shelf | Book | HD9981.5 .G66 1998 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010497 |
Includes bibliographical references and index.
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