Asia Pacific University Library catalogue


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1.
Essentials of services marketing / K. Douglas Hoffman, John E. G. Bateson.

by Hoffman, K. Douglas | Bateson, John E. G.

Series: The Dryden Press series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c1997Online access: Table of contents Availability: Items available for loan: APU LibraryCall number: HD9980.5 .H64 1997 c.1 (3).

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2.
Services marketing : concepts, strategies & cases / K. Douglas Hoffman, John E.G. Bateson.

by Hoffman, K. Douglas | Bateson, John E. G | Hoffman, K. Douglas. Essentials of services marketing.

Edition: 3rd int. student ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Mason, OH : Thomson /South-Western, c2006Availability: Items available for loan: APU LibraryCall number: HD9980.5 .H64 2006 c.1 (1).

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3.
Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson.

by Hoffman, K. Douglas | Bateson, John E. G.

Edition: 5th edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, MA : Cengage Learning, [2017]Availability: Items available for loan: APU LibraryCall number: HD9980.5 .H64 2017 c.1 (1).

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