Marketing management : text and cases / Robert J. Dolan.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2002Edition: Int. edDescription: ix, 498 p. : ill. ; 26 cmISBN: 9780071123280 (pbk.); 0071123288 (pbk.)Subject(s): Marketing -- Management | Marketing -- Management -- Case studiesDDC classification: 658.8 LOC classification: HF5415.13 | .D65 2002Online resources: Publisher description | Table of contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
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APU Library Open Shelf | Book | HF5415.13 .D65 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010062 |
Previously published: Homewood, IL : Irwin, c1993.
Includes bibliographical references.
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