Marketing professional services : winning new business in the professional services sector / Michael M. Roe.
Material type:
TextSeries: CIM professionalPublication details: Oxford ; Boston : Butterworth-Heinemann, c1998Description: xvi, 152 p. : ill. ; 24 cmISBN: 0750641274 (pbk.); 9780750641272 (pbk.)Subject(s): Professions -- Marketing | MarketingDDC classification: 658.8 LOC classification: HD8038.A1 | R64 1998Online resources: Publisher description | Table of contents
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HD8038.A1 R64 1998 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010475 |
"Published in association with the Chartered Institute of Marketing."
Includes index.
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