Asia Pacific University Library catalogue


Modern marketing research : concepts, methods, and cases / Fred M. Feinberg, Thomas C. Kinnear, James R. Taylor.

By: Feinberg, Fred MContributor(s): Kinnear, Thomas C | Taylor, James RMaterial type: TextTextPublication details: South Western, OH : Cengage, c2013Edition: 2nd edDescription: xxx, 689 p. : ill. ; 28 cmISBN: 9781133188964 (pbk.); 1133188966 (pbk.)Subject(s): Marketing research | Marketing -- managementDDC classification: 658.83 LOC classification: HF5415.2 | .F45 2013
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.2 .F45 2013 c.1 (Browse shelf (Opens below)) 1 Available 00010630
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.2 .F45 2013 c.2 (Browse shelf (Opens below)) 2 Available 00015655

Includes index.

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