Asia Pacific University Library catalogue


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1.
Marketing warfare / Al Ries & Jack Trout.

by Ries, Al | Trout, Jack.

Edition: 20th anniversary ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2006Online access: Contributor biographical information | Publisher description Availability: Items available for loan: APU LibraryCall number: HF5415 .R54 2006 c.1 (3).

2.
The power of simplicity : a management guide to cutting through the nonsense and doing things right / Jack Trout with Steve Rivkin.

by Trout, Jack | Rivkin, Steve, 1947-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1999Availability: Items available for loan: APU LibraryCall number: HD31 .T76 1999 c.1 (2).