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Consumer behavior and marketing action / Henry Assael.

By: Assael, Henry Material type: Text

TextPublication details: Cincinnati, Ohio : South-Western College Pub., c1998Edition: 6th edDescription: xviii, 718 p. : ill. ; 24 cmISBN: 0538867701 (hbk.); 9780538867702 (hbk.)Other title: Consumer behaviorSubject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342 LOC classification: HF5415.3 | .A87 1998

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Circulation	APU Library Open Shelf	Book	HF5415.3 .A87 1998 c.1 (Browse shelf (Opens below))	1	Available (No use restrictions)		00010626

Includes bibliographical references (p. 656-688) and index.

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Consumer behavior and marketing action / Henry Assael.