Herd : how to change mass behaviour by harnessing our true nature / Mark Earls.
Material type:
TextPublication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons, c2009Edition: Updated and rev. edDescription: xxiii, 399 p. : ill. ; 20 cmISBN: 9780470744598 (pbk.)Other title: How to change mass behaviour by harnessing our true natureSubject(s): Communication in marketing | Consumer behavior | Social interaction | Social influenceDDC classification: 658.8343 LOC classification: HF5415.123 | .E37 2009Online resources: Table of contents only | Publisher description | Contributor biographical information
Contents:
The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions .
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
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APU Library Open Shelf | Book | HF5415.123 .E37 2009 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00029066 | |
General Circulation
|
APU Library Open Shelf | Book | HF5415.123 .E37 2009 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010652 |
Includes bibliographical references (p. [371]-384) and index.
The super-social ape -- The illusion of 'I' -- 'I' vs. 'us' -- Key principle no. 1 : interaction -- Key principle no. 2 : influence -- Key principle no. 3 : us-talk -- Key principle no. 4 : just believe -- Key principle no. 5 : (re-)light the fire -- Key principle no. 6 : co-creativity -- Key principle no. 7 : letting go -- Conclusions .
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