Gamification by design : implementing game mechanics in web and mobile apps / Gabe Zichermann and Christopher Cunningham.
Material type:
TextPublication details: Sebastopol, Calif. : O'Reilly Media, c2011Description: xix, 182 p. : col. ill. ; 24 cmISBN: 9781449397678 (pbk.); 1449397670 (pbk.)Subject(s): Application software -- Development | Internet games -- Design | Internet games -- Psychological aspects | Mobile games -- Design | Mobile games -- Psychological aspects | Social media -- Marketing | Web sites -- DesignDDC classification: 006.7 LOC classification: QA76.76.C672 | Z53 2011Summary: "What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | QA76.76.C672 Z53 2011 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00020103 |
Includes index.
"What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. You'll learn how to use core game concepts, design patterns, and meaningful code samples to create a fun and captivating social environment"--P. [4] of cover.
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