Asia Pacific University Library catalogue


Inside Apple : the secrets behind the past and future success of Steve Jobs's iconic brand / Adam Lashinsky.

By: Lashinsky, AdamMaterial type: TextTextPublication details: London : John Murray, 2012Description: viii, 223 p. : ill. ; 24 cmISBN: 9781848547223 (pbk.)Subject(s): Apple Computer, Inc. -- Management | Computer industry -- United States -- Management -- Case studies | Creative ability in business -- Case studies | Industrial management | Creative ability in businessDDC classification: 338.761004165 LOC classification: HD9696.2.U64 | L37 2012
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Includes index.

Formerly CIP. Uk

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