Asia Pacific University Library catalogue


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1.
Getting it right the second time : how American ingenuity transformed forty-nine marketing failures into some of our most successful products / Michael Gershman.

by Gershman, Michael.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Reading, Mass. : Addison-Wesley Pub. Co., c1990Availability: Items available for loan: APU LibraryCall number: HF5415 .G47 1990 c.1 (1).

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2.
Marketing mistakes / Robert F. Hartley.

by Hartley, Robert F, 1927-.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c1989Availability: Items available for loan: APU LibraryCall number: HF5415.1 .H37 1989 c.1 (1).

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