THE IMPACT OF ELECTRONIC WORD OF MOUTH (EWOM), PERCEIVED WEB QUALITY, PERCEIVED BENEFITS, AND TRUST ON ONLINE SHOPPING BEHAVIOURAL INTENTION AMONG GENERATION Y IN JORDAN / MOHAMMAD BASSAM ABU KHDAIR.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: 110 p. : ill. ; 30 cmSubject(s): Electronic commerce -- Jordan | Consumer behaviour -- Jordan | Generation Y -- JordanLOC classification: PM-28-01Online resources: Available in APres - Requires login to view full text. Dissertation note: A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc.in Global Marketing Management (UCMF1506GMM).
| Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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APIIT Library Reference Collection | Masters Theses | PM-28-01 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00036953 |
A dissertation submitted in partial fulfilment of the requirements of Staffordshire University for the degree of MSc.in Global Marketing Management (UCMF1506GMM).
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