Asia Pacific University Library catalogue


THE FACTORS INFLUENCING GENERATION Y's CONSUMPTION BEHAVIOR OF FAST FOOD IN KLANG VALLEY, MALAYSIA / WONG SEOW CHING.

By: WONG SEOW CHING (TP035094)Contributor(s): Ms. Deeparechigi Vashu [Supervisor]Material type: TextTextPublication details: Kuala Lumpur : Asia Pacific University, 2016Description: 73 p. : ill. ; 30 cmSubject(s): Convenience foods -- Health aspects -- Malaysia | Fast food restaurants -- Malaysia | Generation YLOC classification: PG-23-0015Online resources: Available in APres - Requires login to view full text. Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).
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Reference Reference APU Library
Library Workroom 		Undergraduate Theses PG-23-0015 (Browse shelf (Opens below)) 1 Not for loan (Restricted access) Available in APres 00037187

Available in APres.

A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology and Innovation for the degree of B.A. (Hons) in Marketing Management (UC3F1606KMGT).

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