Planning and management of meetings, expositions, events and conventions / George G. Fenich, Ph.D., School of Hospitality Leadership East Carolina University.
Material type: TextPublication details: Harlow, Essex, England : Pearson Education LImited, [2015] ©2014Edition: Global edDescription: 236 p. ; 28 cmISBN: 9781292071749 (pbk.); 1292071745 (pbk,)Subject(s): Hospitality industry -- Management | Congresses and conventions -- Planning | Meetings -- Planning | Special events -- Planning | Special events -- ManagementLOC classification: TX911.3.M27 | F44 2015Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Staff Circulation | APU Library Open Shelf | Book | TX911.3.M27 F44 2015 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016200 | |
General Circulation | APU Library Open Shelf | Book | TX911.3.M27 F44 2015 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016243 |
Includes index.
Strategic planning in meetings, expositions, events, and conventions -- Meetings and events as complex projects -- Risk management for meetings, expositions, events, and conventions -- Stakeholder management -- Accounting and financial planning -- Event progam planning -- Planning and designing the environment -- Site planning and management -- Food and beverage planning -- Marketing of meetings, expositions, events, and conventions -- Promotions planning -- Sales initiatives in the meetings and events industry.
There are no comments on this title.