Asia Pacific University Library catalogue


Planning and management of meetings, expositions, events and conventions / George G. Fenich, Ph.D., School of Hospitality Leadership East Carolina University.

By: Fenich, George GMaterial type: TextTextPublication details: Harlow, Essex, England : Pearson Education LImited, [2015] ©2014Edition: Global edDescription: 236 p. ; 28 cmISBN: 9781292071749 (pbk.); 1292071745 (pbk,)Subject(s): Hospitality industry -- Management | Congresses and conventions -- Planning | Meetings -- Planning | Special events -- Planning | Special events -- ManagementLOC classification: TX911.3.M27 | F44 2015
Contents:
Strategic planning in meetings, expositions, events, and conventions -- Meetings and events as complex projects -- Risk management for meetings, expositions, events, and conventions -- Stakeholder management -- Accounting and financial planning -- Event progam planning -- Planning and designing the environment -- Site planning and management -- Food and beverage planning -- Marketing of meetings, expositions, events, and conventions -- Promotions planning -- Sales initiatives in the meetings and events industry.
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Item type Current library Collection Call number Copy number Status Date due Barcode
Staff Circulation Staff Circulation APU Library
Open Shelf 		Book TX911.3.M27 F44 2015 c.1 (Browse shelf (Opens below)) 1 Available 00016200
General Circulation General Circulation APU Library
Open Shelf 		Book TX911.3.M27 F44 2015 c.2 (Browse shelf (Opens below)) 2 Available 00016243

Includes index.

Strategic planning in meetings, expositions, events, and conventions -- Meetings and events as complex projects -- Risk management for meetings, expositions, events, and conventions -- Stakeholder management -- Accounting and financial planning -- Event progam planning -- Planning and designing the environment -- Site planning and management -- Food and beverage planning -- Marketing of meetings, expositions, events, and conventions -- Promotions planning -- Sales initiatives in the meetings and events industry.

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