Fusion : how integrating brand and culture powers the world's greatest companies / Denise Lee Yohn.
Material type:
TextPublication details: Boston : Nicholas Brealey Publishing, 2018Description: xxvi, 214 p. : ill. ; 24 cmISBN: 9781473676985 (hbk)Subject(s): Branding (Marketing) | Advertising -- Social aspects | Brand name productsDDC classification: 658.8/27 LOC classification: HF5415.1255 | .Y63 2018
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
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APU Library Open Shelf APIIT | Book | HF5415.1255 .Y63 2018 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016213 | |
General Circulation
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APU Library Open Shelf APIIT | Book | HF5415.1255 .Y63 2018 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016214 |
Includes bibliographical references and index.
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