The anatomy of humbug : how to think differently about advertising / Paul Feldwick.
Material type:
TextPublication details: Kibworth Beauchamp : Matador, [2015]Description: xii, 191 p. : 1 ill. ; 23 cmISBN: 9781784621926 (hbk.)Subject(s): Advertising -- Psychological aspects | Management and Business StudiesAdditional physical formats: ebook version :: No titleDDC classification: 659.1019 LOC classification: HF5822.P38 | F45 2015Also issued online.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Staff Circulation
|
APU Library Open Shelf APIIT | Book | HF5822.P38 F45 2015 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016226 | |
General Circulation
|
APU Library Open Shelf APIIT | Book | HF5822.P38 F45 2015 c.2 (Browse shelf (Opens below)) | 2 | Available | 00016227 |
Includes bibliographical references and index.
Also issued online.
There are no comments on this title.