Asia Pacific University Library catalogue


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1.
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EFFECTIVENESS OF SALES PROMOTION AS A MARKETING COMMUNICATION TOOL ON CONSUMER PURCHASING DECISION TO USE GRAB SERVICE IN KUALA LUMPUR / ERTHA KUSUMA WARDANNI.

by ERTHA KUSUMA WARDANNI (TP044166) | Ms. Thenmozly Pandurengan [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2017Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc. in Global Marketing Management (UCMF1701GMM) Availability: Items available for reference: APU Library Not for loanCall number: PM-29-82 (1). :

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AN EXPLORATORY STUDY OF MARKETING COMMUNICATION IN SCUBA DIVING BUSINESS : AZALIA GERUNGAN. A CASE OF NUSA PENIDA, BALI /

by AZALIA GERUNGAN (TP052030) | Dr. Chia Kei Wei [Supervisor.].

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Kuala Lumpur : Asia Pacific University, 2019Dissertation note: A thesis submitted in fulfillment of the requirements for the award of the degree of M.Sc in International Business Communication (UCMF1808IBC). Online access: Available in APres - Requires login to view full text. Availability: Items available for reference: APU Library Not for loanCall number: PM-31-90 (1). :

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