Management of art galleries / Magnus Resch.
Material type: TextLanguage: English Original language: German Publication details: London : Phaidon Press Limited, 2018Edition: 3rd ed. revisedDescription: 151 p. : col. ill. ; 22 cmISBN: 9780714877754 (pbk.); 0714877751 (pbk.)Uniform titles: Management von Kunstgalerien. English. Subject(s): Art galleries, Commercial -- ManagementLOC classification: N470 | .R47 2018Summary: What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf APIIT | Book | N470 .R47 2018 c.1 (Browse shelf (Opens below)) | 1 | Available | 00016874 |
Includes bibliographical references.
What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to more than 8,000 galleries in the US, UK, and Germany, Magnus Resch's insightful examination of the business of selling art, newly updated and revised, is a compelling read, with an approach that is both aspirational and practical.
Translated from the German.
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