AN EXPLANATORY STUDY ON BRAND AWARENESS, CONSPICUOUS CONSUMPTION AND PERCEIVED QUALITY TOWARDS LUXURY PURCHASE INTENTION AMONG GENERATION "Y" IN KLANG VALLEY / ANANTHU HARIKUMAR.
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TextPublication details: Kuala Lumpur : Asia Pacific University, 2018Description: 107 p. : ill. ; 30 cmSubject(s): Consumer bahavior -- Generation Y -- Malaysia | Consumers' preferences | Luxuries -- Marketing | Luxuries -- Social aspectsLOC classification: PM-30-61Dissertation note: A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Accounting in Forensic Analysis (UCMF1711AFA)
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Reference
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APU Library Reference Collection | Masters Theses | PM-30-61 (Browse shelf (Opens below)) | 1 | Not for loan | 00016985 |
A dissertation submitted in partial fulfillment of the requirement of Asia Pacific University of Technology and Innovation for the award of the degree of Master of Accounting in Forensic Analysis (UCMF1711AFA)
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