Asia Pacific University Library catalogue


Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh.

By: Hutt, Michael DContributor(s): Speh, Thomas WMaterial type: TextTextPublication details: Boston, MA Cengage Learning, [2017]Edition: 12th edDescription: xiv, 338 p. : ill. ; 28 cmISBN: 9780357039243 (pbk.)Subject(s): Industrial marketing -- Management -- Case studies | Business planning | Industrial marketing -- ManagementLOC classification: HF5415.13 | .H88 2017
Contents:
Part I: The environment of business marketing. 1. A business marketing perspective -- Part II: Managing reltionships in business marketing. 2. Organizational buying behavior --3. Customer relationship management strategies for business markets -- Part III: Assessing market opportunities. 4. Segmenting the business market and estimating segment demand -- Part IV: Formulating business marketing strategy. 5. Business marketing planning: strategic perspectives --6. Business marketing strategies for global markets --7. Managing products for business markets --8. Managing innovation and new industrial product development --9. Managing services for business markets -- 10. Managing business marketing channels --11. Supply chain management --12. Pricing strategies for business markets -- 13. Business marketing communications: advertising and sales promotion --14. Business marketing communications: managing the personal selling function -- Part V: Evaluating business marketing strategy and performance. 15. Marketing performance measurement.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book HF5415.13 .H88 2017 c.1 (Browse shelf (Opens below)) 1 Available 00017178

Includes indexes.

Part I: The environment of business marketing. 1. A business marketing perspective --
Part II: Managing reltionships in business marketing. 2. Organizational buying behavior --3. Customer relationship management strategies for business markets --
Part III: Assessing market opportunities. 4. Segmenting the business market and estimating segment demand --
Part IV: Formulating business marketing strategy. 5. Business marketing planning: strategic perspectives --6. Business marketing strategies for global markets --7. Managing products for business markets --8. Managing innovation and new industrial product development --9. Managing services for business markets --
10. Managing business marketing channels --11. Supply chain management --12. Pricing strategies for business markets --
13. Business marketing communications: advertising and sales promotion --14. Business marketing communications: managing the personal selling function --
Part V: Evaluating business marketing strategy and performance. 15. Marketing performance measurement.

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