Global marketing management / Masaaki Kotabe, Kristiaan Helsen.
Material type:
TextPublication details: Hoboken : John Wiley & Sons Inc. 2019Edition: 7th edDescription: xxiii, 673 p. ; 28 cmISBN: 9781119586777 (pbk.)Subject(s): Export marketing -- Management | International business enterprises -- ManagementLOC classification: HF1416 | .K68 2019
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
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APU Library Open Shelf | Book | HF1416 .K68 2019 c.1 (Browse shelf (Opens below)) | 1 | Missing | 00012600 |
Includes index.
Revised edition of the authors' Global Marketing Management, 2014.
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