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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson.

By: Hoffman, K. Douglas Contributor(s): Bateson, John E. G Material type: Text

TextPublication details: Boston, MA : Cengage Learning, [2017]Edition: 5th editionDescription: xv, 458 pages : illustrations ; 26 cmISBN: 1285429788 (hbk.); 9781285429786 (hbk.)Subject(s): Service industries -- MarketingDDC classification: 658.8 LOC classification: HD9980.5 | .H64 2017

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Circulation	APU Library Open Shelf	Book	HD9980.5 .H64 2017 c.1 (Browse shelf (Opens below))	1	Available		00012706

Includes bibliographical references and index.

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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, John E.G. Bateson.