Grinding it out : the making of McDonald's / by Ray Kroc ; with Robert Anderson.
Material type: TextPublication details: [New York] : St. Martin's Paperbacks, 1987, c1977Edition: St. Martin's pbk. edDescription: 218 p. : ill. ; 18 cmISBN: 0312929870 (pbk.) ; 9780312929879 (pbk.)Subject(s): Kroc, Ray, 1902-1984 | McDonald's Corporation | Restaurateurs -- United States -- BiographyDDC classification: 647.9573 LOC classification: TX910.5 | .K76 1987Summary: Few entrepreneurs can claim to have actually changed the way we live, but Kroc is one of them. His revolutions in food service, automation, franchising, shared national training and advertising have earned him a place beside the men who founded entire new industries.Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | TX910.5 .K76 1987 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00029062 |
Includes index.
Few entrepreneurs can claim to have actually changed the way we live, but Kroc is one of them. His revolutions in food service, automation, franchising, shared national training and advertising have earned him a place beside the men who founded entire new industries.
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