FACTORS EFFECTING THE ROLE OF E-COMMERCE PLATFORM'S TOWARDS IMPULSE BUYING BEHAVIOR OF PERIPHERAL GOODS : A QUANTITATIVE STUDY AMONG THE YOUTH OF MALDIVES / THAMLEEKA MOHAMED.
Material type: TextPublication details: Kuala Lumpur : Asia Pacific University, 2019Description: 82 pages : illustrations ; 30 cmSubject(s): Electronic commerce -- Psychological aspects | Internet marketing -- Social aspects | Consumer behavior -- Psychological aspects | Young adult consumersLOC classification: PM-31-36Online resources: Available in APres - Requires login to view full text. Dissertation note: A thesis submitted in fulfillment of the requirement of Staffordshire University for the award of Master of Science in Global Marketing Management (UCMF1808GMM)Item type | Current library | Collection | Call number | Copy number | Status | Notes | Date due | Barcode |
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Reference | APU Library Reference Collection | Masters Theses | PM-31-36 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | Available in APres | 00017651 |
A thesis submitted in fulfillment of the requirement of Staffordshire University for the award of Master of Science in Global Marketing Management (UCMF1808GMM)
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