EFFECT OF WEBSITE QUALITY OF ONLINE SHOPPING SITE LAZADA ON ONLINE PURCHASE AMONG ONLINE CONSUMERS IN KLANG VALLEY, MALAYSIA / TEY KAH SHIN.
Material type:
TextPublication details: Kuala Lumpur : Asia Pacific University, 2020Description: 95 pages : illustrations ; 30 cmSubject(s): Web sites -- Design -- Malaysia | Web sites -- Marketing -- Malaysia | Teleshopping -- Malaysia | Customer satisfaction -- MalaysiaLOC classification: PG-23-0178Dissertation note: A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM). Summary: The research intends to investigate the effect of website quality of online shopping site Lazada, on online purchases among o=nline consumers in Klang Valley, Malaysia.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Reference
|
APU Library Reference Collection | Undergraduate Theses | PG-23-0178 (Browse shelf (Opens below)) | 1 | Not for loan (Restricted access) | 00018622 |
A project submitted in partial fulfilment of the requirements of Asia Pacific University of Technology & Innovation for the degree of B.A (Hons) in Media Marketing (UC3F1906MDM).
The research intends to investigate the effect of website quality of online shopping site Lazada, on online purchases among o=nline consumers in Klang Valley, Malaysia.
There are no comments on this title.