Asia Pacific University Library catalogue


Media innovation and entrepreneurship / edited by Michelle Ferrier & Elizabeth Mays

Contributor(s): Ferrier, Michelle | Mays, ElizabethMaterial type: TextTextSeries: Publication details: [Montreal, Quebec] : Rebus Community, c2017Description: 358 pages : chiefly color illustrations 28 cmISBN: 9781989014004; 1989014003Subject(s): Mass media -- Textbooks | Digital media -- Textbooks | Literacy -- Textbooks | Digital communications -- Textbooks | Communication and technology -- Textbooks | Multimedia communications -- Textbooks | Entrepreneurship -- Textbooks | Journalism -- TextbooksGenre/Form: Textbooks. | Textbooks. LOC classification: P91.3 | .M44 2017
Contents:
Developing the Entrepreneurial Mindset -- Ideation -- Customer Discovery -- Business Models for Content & Technology Ventures -- Nonprofit Model Development -- Freelancing as Entrepreneurship and Consulting as Business Models -- Startup Funding -- Pitching Ideas -- Marketing Your Venture to Audiences -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges
Summary: "This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors."--Open Textbook Library
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf 		Book P91.3 .M44 2017 c.1 (Browse shelf (Opens below)) 1 Available 00012905

Includes bibliographical references

Developing the Entrepreneurial Mindset -- Ideation -- Customer Discovery -- Business Models for Content & Technology Ventures -- Nonprofit Model Development -- Freelancing as Entrepreneurship and Consulting as Business Models -- Startup Funding -- Pitching Ideas -- Marketing Your Venture to Audiences -- Entrepreneurship Abroad: Cultural and International Perspectives and Challenges

"This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses. This book has been undergoing student and faculty testing and open review in fall 2017. Feedback has been implemented in Version 1.0 and will continue to be implemented in Version 2.0 (ETA spring 2018). An accompanying handbook will include additional activities, ancillary materials and faculty resources on media innovation for instructors."--Open Textbook Library

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