Asia Pacific University Library catalogue


Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]

By: Hemann, Chuck [author.]Contributor(s): Burbary, Ken [author.]Material type: TextTextPublication details: [New York] : Pearson Education, Inc., c[2018]Edition: Second editionDescription: xix, 252 pages : illustrations, map ; 23 cmISBN: 0789759608; 9780789759603Subject(s): Internet marketing | Digital media | Social media | Marketing -- Management | Digital media | Internet marketing | Marketing -- Management | Social mediaDDC classification: 658.8/72 LOC classification: HF5415.1265 | .H46 2018
Contents:
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
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Item type Current library Collection Call number Copy number Status Date due Barcode
General Circulation General Circulation APU Library
Open Shelf APIIT 		Book HF5415.1265 .H46 2018 c.1 (Browse shelf (Opens below)) 1 Available 00018870

Includes bibliographical references and index.

Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.

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