Customer relationship management : the bottom line to optimizing your ROI / Jon Anton, Natalie L. Petouhoff.
Material type:
TextSeries: Neteffect seriesPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002Description: xviii, 254 p. : ill. ; 24 cmISBN: 0130990698 (pbk.); 9780130990693 (pbk.)Subject(s): Customer relations -- Management -- Statistical models | Customer relations -- Management -- Case studiesDDC classification: 658.812 LOC classification: HF5415.5 | .A58 2002
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
General Circulation
|
APU Library Open Shelf | Book | HF5415.5 .A58 2002 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010560 |
Includes bibliographical references (p. 246-249) and index.
There are no comments on this title.