Asia Pacific University Library catalogue


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1.
The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.

by Neumeier, Marty | American Institute of Graphic Arts.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Indianapolis, Ind. : New Riders Pub., c2003Availability: Items available for loan: APU LibraryCall number: HD69.B7 N48 2003 c.1 (2).

2.
Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.

by De Chernatony, Leslie, 1953- | McDonald, Malcolm.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003Online access: Table of contents only | Publisher description Availability: Items available for loan: APU LibraryCall number: HD69.B7 D4 2003 c.1 (1). Damaged (1).