The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.
Material type:
TextPublication details: Indianapolis, Ind. : New Riders Pub., c2003Description: 178 p. : ill. ; 21 cmISBN: 0735713308 (pbk.); 9780735713307 (pbk.)Subject(s): Brand name products | Brand name products -- Planning | Branding (Marketing)DDC classification: 658.827 LOC classification: HD69.B7 | N48 2003
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HD69.B7 N48 2003 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010600 | |
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General Circulation
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APU Library Open Shelf | Book | HD69.B7 N48 2003 c.2 (Browse shelf (Opens below)) | 2 | Available | 00027739 |
The title proper, other title information, and statement of reponsibility spread into four pages.
"AIGA"--Cover.
Includes index.
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