Market-driven thinking : achieving contextual intelligence / Arch G. Woodside.
Material type:
TextPublication details: Amsterdam ; Boston : Butterworth-Heinemann, c2005Description: xx, 303 p. : ill. ; 24 cmISBN: 0750679018 (hbk.); 9780750679015 (hbk.)Subject(s): Marketing -- Decision making | Marketing -- Psychological aspects | Consumer behavior -- Psychological aspectsDDC classification: 658.8342 LOC classification: HF5415.135 | .W66 2005Online resources: Table of contents only | Publisher description
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.135 .W66 2005 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010642 |
Includes bibliographical references (p. 279-291) and index.
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