Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business / Jeanne Hopkins, Jamie Turner.
Material type:
TextSeries: New rules of social media seriesPublication details: Hoboken, N.J. : Wiley, c2012Description: xx, 234 p. : ill. ; 24 cmISBN: 9781118167786 (hbk.)Subject(s): Internet marketing | Mobile commerce | Mobile communication systemsDDC classification: 658.872 LOC classification: HF5415.1265 | .H67 2012Summary: "Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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APU Library Open Shelf | Book | HF5415.1265 .H67 2012 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010776 | |
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APU Library Open Shelf | Book | HF5415.1265 .H67 2012 c.2 (Browse shelf (Opens below)) | 2 | Available (No use restrictions) | 00010777 | |
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Staff Circulation
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APU Library Open Shelf | Book | HF5415.1265 .H67 2012 c.3 (Browse shelf (Opens below)) | 3 | Available (No use restrictions) | 00029607 | |
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General Circulation
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APU Library Open Shelf | Book | HF5415.1265 .H67 2012 c.4 (Browse shelf (Opens below)) | 4 | Available (No use restrictions) | 00029608 |
Includes index.
"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more.Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before"--Provided by publisher.
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