Asia Pacific University Library catalogue


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1.
Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A | Belch, George E. (George Edward), 1951-. Introduction to advertising & promotion.

Series: Irwin series in marketingEdition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995Other title: Introduction to advertising & promotion.Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 1995 c.1 (1).

2.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill Irwin, c2007Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 2007 c.1 (1).

3.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 8th ed., Int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw Hill Higher Education, 2009Availability: Items available for loan: APU LibraryCall number: HD5823 .B45 2009 c.3 (8). Withdrawn (1).

4.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E. (George Edward), 1951- | Belch, Michael A.

Edition: 10th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Education, c2015Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 2015 c.1 (1).

5.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch,

by Belch, George E. (George Edward), 1951- [author.] | Belch, Michael A [author.].

Edition: 10th global ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Harlow : McGraw-Hill Education, c2015Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 2015 c.1 (2).

6.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 11th ed. ; Int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : McGraw-Hill Education, [2018]Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 2018 c.1 (2).

7.
Advertising and promotion: An Integrated marketing communications perspective/ George E. Belch, Michael A. Belch.

by Belch, George E [author. ] | Belch, Michael A [author. ].

Edition: Thirteenth edition. Material type: Text Text; Format: print regular print ; Literary form: Not fiction Publication details: New York: McGraw Hill, c2024Availability: Items available for loan: APU LibraryCall number: HF5823 .B45 2024 c.2 (2).