Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.
Material type: TextSeries: Irwin series in marketingPublication details: Chicago : Irwin, c1995Edition: 3rd edDescription: xxii, 762 p. : ill. (som col.), col. maps ; 29 cmISBN: 0256136963 (hbk.); 9780256136968 (hbk.); 0256136971 (hbk.)Other title: Introduction to advertising & promotion [Cover title]Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1 LOC classification: HF5823 | .B45 1995Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation | APU Library Open Shelf | Book | HF5823 .B45 1995 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010822 |
Rev. ed. of: Introduction to advertising & promotion. 2nd ed. c1993.
Includes bibliographical references (p. 721-738) and indexes.
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