Asia Pacific University Library catalogue


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1.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Jr., Orville C. Walker, Jr., Jean-Claude Larréché.

by Boyd, Harper W | Walker, Orville C | Larréché, Jean-Claude.

Series: The Irwin/McGraw-Hill series in marketingEdition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Items available for loan: APU LibraryCall number: HF5415.13 .B69 1998 c.1 (1).

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2.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville c. Walker Jr, Harper W. Boyd, Jr.

by Mullins, John W | Walker, Orville C | Boyd, Harper W.

Edition: 6th int. ed. Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston ; London : McGraw-Hill Irwin, c2008Availability: Items available for loan: APU LibraryCall number: HF5415.13 .M85 2008 c.1 (1).

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