Asia Pacific University Library catalogue


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1.
Total relationship marketing / Evert Gummesson.

by Gummesson, Evert, 1936-.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Oxford : Butterworth-Heinemann, 2008Availability: Items available for loan: APU LibraryCall number: HF5415.55 .G86 2008 c.1 (2).

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2.
Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm / Evert Gummesson.

by Gummesson, Evert, 1936-.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass : Butterworth-Heinemann, 1999Online access: Table of contents | Publisher description Availability: Items available for loan: APU LibraryCall number: HF5415.55 .G86 1999 c.1 (1).

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