Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigm / Evert Gummesson.
Material type:
TextPublication details: Boston, Mass : Butterworth-Heinemann, 1999Description: xiii, 281 p. : ill. ; 25 cmISBN: 075064463X (pbk.); 9780750644631 (pbk.)Subject(s): Relationship marketingDDC classification: 658.812 LOC classification: HF5415.55 | .G86 1999Online resources: Table of contents | Publisher description
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General Circulation
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APU Library Open Shelf | Book | HF5415.55 .G86 1999 c.1 (Browse shelf (Opens below)) | 1 | Available (No use restrictions) | 00010568 |
Includes bibliographical references and index.
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