Asia Pacific University Library catalogue


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1.
Principles of advertising & IMC / Tom Duncan.

by Duncan, Tom (Thomas R.) | Duncan, Tom (Thomas R.). IMC.

Series: The McGraw-Hill/Irwin series in marketingEdition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Chicago, IL : McGraw-Hill/Irwin, c2005Other title: Principles of advertising and IMC.Online access: Publisher description | Table of contents only Availability: Items available for loan: APU LibraryCall number: HF5415.13 .D86 2005 c.2 (5). Withdrawn (1).

2.
Integrated marketing communications / Hans Ouwersloot and Tom Duncan.

by Ouwersloot, Hans | Duncan, Tom (Thomas R.).

Edition: European ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: London : McGraw-Hill, c2008Availability: Items available for loan: APU LibraryCall number: HF5415.123 .O99 2008 c.2 (2).