Asia Pacific University Library catalogue


Your search returned 5 results.

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1.
Services marketing / Valarie A. Zeithaml, Mary Jo Bitner.

by Zeithaml, Valarie A | Bitner, Mary Jo.

Series: McGraw-Hill series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw Hill, c1996Availability: Items available for loan: APU LibraryCall number: HD9980.5 .Z45 1996 c.3 (3).

2.
Purchasing and supply management : text and cases / Donald W. Dobler, David N. Burt.

by Dobler, Donald W | Burt, David N | Dobler, Donald W.

Series: McGraw-Hill series in management | McGraw-Hill series in marketingEdition: 6th int. ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, 1996Availability: Items available for loan: APU LibraryCall number: HD39.5 .D63 1996 c.1 (1).

3.
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden.

by Guiltinan, Joseph P | Paul, Gordon W | Madden, Thomas J.

Series: McGraw-Hill series in marketingEdition: 6th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Companies, c1997Online access: Publisher description | Table of contents Availability: Items available for loan: APU LibraryCall number: HF5415.13 .G85 1997 c.1 (1).

4.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.

by Kinnear, Thomas C, 1943- | Taylor, James R. (James Ronald), 1938-.

Series: McGraw-Hill series in marketingEdition: 5th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c1996Availability: Items available for loan: APU LibraryCall number: HF5415.2 .K56 1996 c.1 (1).

5.
Logistical management : the integrated supply chain process / Donald J. Bowersox, David J. Closs.

by Bowersox, Donald J | Closs, David J.

Series: McGraw-Hill series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York ; London : McGraw-Hill, c1996Availability: Items available for loan: APU LibraryCall number: HF5415.7 .B69 1996 c.1 (1).