Asia Pacific University Library catalogue


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1.
Interactive marketing : the future present / Edward Forrest, Richard Mizerski, editors.

by Forrest, Edward | Mizerski, Richard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Lincolnwood, Ill. : Chicago : NTC Business Books ; American Marketing Association, 1996Availability: Items available for loan: APU LibraryCall number: HF5415.1264 .F67 1996 c.1 (2).

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2.
High-performance interactive marketing : new techniques and technologies for winning and keeping customers / Christopher Ryan ; foreword by Denny Hatch.

by Ryan, Christopher, 1954-.

Material type: Text Text Publication details: Evanston, Ill. ; [Great Britain] : Racom Communications, c2001Availability: Items available for loan: APU LibraryCall number: HF5415.1264 .R93 2001 c.1 (1).

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3.
Interactive marketing : revolution or rhetoric? / Chris Miles.

by Miles, Chris, 1967-.

Series: Routledge interpretive marketing research series ; 12.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New York : Routledge, 2010Online access: Contributor biographical information Availability: Items available for loan: APU LibraryCall number: HF5415.1264 .M55 2010 c.1 (2).

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4.
Interactive marketing : how to use integrated offer-driven advertising, database marketing and sales promotion to create maximum action / Martin Williams.

by Williams, Martin, 1948-.

Series: Competitive edge management seriesMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Australia : Prentice Hall, c1994Availability: Items available for loan: APU LibraryCall number: HF5415.1264 .W55 1994 c.1 (1).

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